Category
The sales & marketing AI tools the Shadow AI List tracks, ranked by the AI Exposure Index: how likely each is to be in use, weighted by data risk. 51 tracked in this category. Each links to its profile with detection domains and risk detail.
Scoring from the open Shadow AI List methodology. Higher exposure = more likely in use; higher risk = more concern.
| # | Tool | Exposure | Risk | Enterprise use |
|---|---|---|---|---|
| 1 | HubSpot hubspot.com | 86 | 58 · Moderate | very high |
| 2 | Mailchimp (Intuit) mailchimp.com | 85 | 65 · High | very high |
| 3 | Outreach outreach.io | 84 | 62 · High | very high |
| 4 | Twilio SendGrid sendgrid.com | 70 | 64 · High | high |
| 5 | Gong gong.io | 69 | 69 · High | high |
| 6 | 6sense 6sense.com | 68 | 66 · High | high |
| 7 | Clari clari.com | 68 | 65 · High | high |
| 8 | Drift drift.com | 61 | 68 · High | medium |
| 9 | Seamless.ai seamless.ai | 61 | 72 · High | medium |
| 10 | Apollo apollo.io | 61 | 68 · High | medium |
| 11 | Clay clay.com | 55 | 60 · High | medium |
| 12 | Instantly instantly.ai | 55 | 61 · High | medium |
| 13 | Warmly warmly.ai | 55 | 68 · High | medium |
| 14 | Smartlead smartlead.ai | 55 | 60 · High | medium |
| 15 | Chorus AI (ZoomInfo) chorus.ai | 54 | 67 · High | medium |
| 16 | People.ai people.ai | 54 | 64 · High | medium |
| 17 | Mutiny mutiny.com | 46 | 65 · High | low |
| 18 | Lavender lavender.ai | 40 | 57 · Moderate | low |
| 19 | Regie regie.ai | 39 | 56 · Moderate | low |
| 20 | Sybill sybill.ai | 38 | 70 · High | medium |
| 21 | Ada ada.cx | 37 | 60 · High | medium |
| 22 | lemlist lemlist.com | 36 | 55 · Moderate | medium |
| 23 | Surfer surferseo.com | 35 | 48 · Moderate | medium |
| 24 | Aicaller aicaller.io | 33 | 75 · High | - |
| 25 | Alibabacloud alibabacloud.com | 33 | 75 · High | - |
| 26 | Publish7 publish7.com | 33 | 75 · High | - |
| 27 | Create ads in minutes | Keyla keyla.ai | 33 | 74 · High | - |
| 28 | Marketing Compliance Platform for Regulated Industries luthor.ai | 33 | 74 · High | - |
| 29 | Generate high-converting Shopify pages in seconds | Persuva persuva.ai | 33 | 74 · High | - |
| 30 | Grow your audience on LinkedIn podify.io | 33 | 74 · High | - |
| 31 | Smartly | AI Advertising Platform smartly.io | 33 | 74 · High | - |
| 32 | Socialsonic: AI LinkedIn Growth Platform socialsonic.com | 33 | 74 · High | - |
| 33 | Socialstudio socialstudio.ai | 32 | 69 · High | - |
| 34 | Free Business Name Generator: Unlock Brandable Names (2024) namepepper.com | 32 | 68 · High | - |
| 35 | Phrasee phrasee.co | 32 | 67 · High | - |
| 36 | PressPulse AI | The Next-Generation HARO Alternative presspulse.ai | 32 | 67 · High | - |
| 37 | Adzooma | Free PPC Software & All-in-One PPC Management adzooma.com | 32 | 65 · High | - |
| 38 | Chatfuel | Sell and Grow Through Social Media with AI chatfuel.com | 32 | 65 · High | - |
| 39 | Socialbu socialbu.com | 32 | 65 · High | - |
| 40 | Taplio • Your Go-To Solution to Grow on Linkedin taplio.com | 32 | 65 · High | - |
| 41 | Theseventhsense theseventhsense.com | 32 | 65 · High | - |
| 42 | Marketmuse marketmuse.com | 32 | 64 · High | - |
| 43 | Clearbit has joined HubSpot clearbit.com | 30 | 50 · Moderate | - |
| 44 | Social Media Management & Consumer Intelligence | Brandwatch crimsonhexagon.com | 28 | 42 · Moderate | - |
| 45 | Buy Me a Coffee buymeacoffee.com | 27 | 30 · Low | - |
| 46 | Postwise postwise.ai | 24 | 67 · High | low |
| 47 | Decagon decagon.ai | 23 | 60 · High | low |
| 48 | Forethought forethought.ai | 23 | 60 · High | low |
| 49 | Sierra sierra.ai | 23 | 60 · High | low |
| 50 | Typeface typeface.ai | 22 | 55 · Moderate | low |
| 51 | AdCreative.ai adcreative.ai | 22 | 52 · Moderate | low |